Winner BMW Urban Driving Experience 2025


The main themes of the global contest included: vehicle connectivity, car sharing, gamification, doing good and others. The leading 10 entries certainly reinforced these themes, and the winning entry even combined all four in one transformational concept - "Reward Me". Out of all of these themes, the BMW Group has chosen the idea of vehicles “Doing Good” by Anthony Franze` as the most revolutionary and impactful theme.



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